In traditional marketing, the focus was often on advertising products through billboards or reaching massive audiences via TV.
In today’s world, it is possible to do all of these through social media. In other words, social media is the new orange! However, with everyone turning to social platforms, one big challenge remains: competition! How can you stand out from this competition when the interest of users changes every day?
This is where a strong social media marketing strategy comes into play. To grow your online presence, you need strategies that are flexible, adaptable, and aligned with current trends.
What is Social Media Marketing?
Social media marketing involves connecting with your target audience through social media channels to create brand awareness or increase sales.
It is possible to create a strong online presence using social media platforms including Instagram, Facebook, X (Twitter), YouTube, and Pinterest. So why is this online presence important?
Let’s take a look at a study conducted by Statista. As of October 2024, there were 5.52 billion internet users worldwide. This corresponds to 67.5% of the global population. 5.22 of this total and 63.8% of the world’s population are social media users.
This is how important social media marketing is. Chances are that a large portion of your target audience is already on these platforms. By strengthening your digital marketing strategies, you can effectively reach and engage them.
How to Create Best Social Media Marketing Practices?
Do you want the best social media marketing practices? Then you need to know where to start. The better you know the business, the easier it is to stay ahead of the competition.
Know Your Target Audience
Here’s a fundamental rule of marketing: know your target audience. This applies just as much to social media marketing. Who are you trying to reach and engage on social platforms?
Who is your business for? Which platforms do these individuals use most? Why and when do they visit these platforms? What kind of content do they enjoy, and who else do they follow?
It seems like a lot to ask, right? But isn’t that essential when getting to know someone? Do you want to understand your target audience? Then keep asking questions.
Here are a few basic questions you can ask to get to know your target audience:
- What demographic are you targeting? (Age, gender, marital status, education and income, etc.)
- Where does your target audience live?
- Which sector does your target audience work in?
- What hobbies does your target audience have?
- How does your target audience communicate?
- What challenges does your target audience face?
- How does your target audience make purchasing decisions and what motivates them to make that decision?
Create a Brand Identity
Knowing your target audience is essential, but who are you? How will you introduce yourself to the audience you want to reach? The answer lies in the brand identity you create.
Brand identity defines the unique characteristics of a brand, shaping how its personality, appearance, and behavior are perceived by the audience. A strong, clearly defined brand identity allows you to show what makes your brand unique.
To build a well-defined brand identity, consider these 7 key elements:
- Brand Story: The narrative of your brand’s foundation, founders, and unique milestones.
- Brand Name: A memorable, easy-to-pronounce name.
- Brand Personality: The brand’s character traits that connect it to the target audience.
- Communication Style and Tone of Voice: Language that resonates with the audience ( funny, serious, formal, casual, etc.).
- Brand as a Product/Service: The quality and values your brand represents.
- Visual Identity: Logos, colors, fonts, and design elements that boost recognition.
- Sensory Identity: Optional sensory elements like scent, touch, and sound to enhance the brand experience.
Plan Your Content Strategy
You know your target audience and have established a brand identity to communicate with them. Now it is time to decide how you will convey this identity to your target audience. In short, you need a solid content strategy.
Bring your team together to ensure a consistent brand voice and deliver regular, and high-quality content. Content marketing requires fresh ideas, so keep the brainstorming sessions going!
When planning your content strategy, make sure that your digital marketing team consists of as many different talents as possible. After all, we are now in the age of remote work.
You can create new perspectives in content planning by recruiting new talents from different parts of the world.
While standing out locally might be simpler, remember that social media operates on a global stage. This is your chance to build a worldwide presence, so work with skilled employees who can help you reach that goal.
At this point, we would like to introduce you to OctaMeet! Standing out with its high-quality audio-video transmission, professional infrastructure, and intuitive user interface, OctaMeet is a video conferencing solution.
As a comprehensive video conferencing tool, it helps you connect with employees from all over the world and organize creative brainstorming meetings.
It also offers many features including screen sharing, whiteboard, file sharing, and in-app chat to master remote collaboration among your digital marketing team.
In addition to all these, it can also integrate with project management tools for remote team efficiency. Do you want to discover more?
Then register for OctaMeet now and start exploring its comprehensive video conferencing features with a 30-day free trial.
Sign Up For Free!
Focus on Continuous Analysis and Regular Sharing
With your target audience defined, brand identity established, and content strategy in place, the next steps are ongoing analysis and consistent sharing.
Analysis is crucial for understanding your company’s position and identifying areas for improvement. Regular sharing helps convey to your audience that your brand is active and tuned into current trends.
Social media is a real-time and never-ending platform. We can compare social media to New York, the city that never sleeps. There is always something to do, somewhere to go, someone new to meet. The action and competition never end.
To help your brand get noticed in this busy space, here’s what to focus on!
Tips for Creating Social Media Marketing Strategies
When building a social media marketing strategy, staying focused on a clear purpose and following set criteria will give you a strong roadmap. Here are 3 basic steps to creating social media within the scope of digital marketing principles:
Choose the Right Platform
Knowing the target audience we mentioned above will be very useful in this step. On which platform is your target audience most active? On which channels does your sector connect with its audiences?
Starting with the social media platform where your target audience is most active will give you a more effective roadmap. For instance, focusing on Twitter for an audience that isn’t active there could be a waste of time.
Define Your Goals
What is your goal with social media marketing? Are you looking to increase sales or build brand awareness? Whatever the objective, your focus should be on driving engagement.
Measure your progress toward this goal by regularly analyzing engagement rates and setting milestones for social media growth.
Review Reports and Analytics
Your social media platform offers a special analysis tool for business accounts. With this analysis tool, you can learn which posts your target audience interacts with more, when they are more active, and trends.
You can also use AI tools like ChatGPT to analyze social media. These tools, which have big data processing features, can give you inspiring content ideas for your social media platforms.
As a result, you should prioritize customer satisfaction for social media marketing and create strategies according to their needs and preferences.
Social media remains an essential tool for businesses of all sizes. Whether your business is large, medium, or small, adapting to the online world is a must.
For more information about OctaMeet, one of the leading online collaboration tools, feel free to contact us. Moreover, you can book a demo meeting for solutions specific to your business.