What is KPI?

In recent years, the concept of KPI (Key Performance Indicator) has gained popularity in the business world. It is the values that measure the aspects that are effective in attaining an institution’s or company’s systematically set goals. These principles, which are crucial for performance management, are a common way of increasing staff productivity.

The KPI assesses an organization’s ability to achieve its objectives. With this information, a focus for strategic and operational improvement can be developed, as well as an analytical foundation for decision-making. This set of business intelligence metrics assesses how the company uses its various values and how different sorts of metrics will affect the project’s or company’s long-term viability.

What Are The Benefits of Key Performance Indicators (KPIs)?

KPIs are useful for identifying a company’s strategic, financial, and operational accomplishments, especially when compared to other companies in the same industry. As a result, organizations with a better managerial range than their competitors get a competitive advantage in their marketplaces.
KPIs assist in swiftly comprehending complex situations. Many firms may certainly agree on two things: efficiency is crucial, and time is money. KPIs are extremely valuable for evaluating the many intertwined processes and activities that occur in businesses. They can assist you to save time and improving the efficiency of your management.


KPIs improve communication efficiency. Communication takes time, especially in situations that are complex and unpredictable. Communication is essential in a Vuca world to provide rapid adaptability to changing situations.


KPIs can boost efficiency in communication when a sound (team) mental model is in place. In other words, when groups share understandings and visions of how to achieve certain tasks, agreeing on KPIs can boost teamwork, morale, and output.

What Are Common Examples of Key Performance Indicators (KPIs)?

  • KPIs in finance: measuring return on sales, return on investments
  • KPIs in operations: efficiency ratios, lead time, parts per day
  • KPIs in healthcare: average days of hospitalization, treatment costs per patient, the mortality rate per hospital
  • KPIs in banking: number of assets, number of customers, number of loans, customer retention
  • KPIs in retail: expected return, customer satisfaction, sales per store
  • KPIs in teamwork: projects completed, clients satisfied

How To Use Key Performance Indicators (KPIs) In Practice?

Defining key performance indicators (KPIs) can be a difficult task. The operational word in KPI is “main” goal because each KPI should relate to a specific business outcome with a measure of performance. KPIs are often confused with business metrics. Although often used for the same purpose, KPIs need to be defined based on critical or core business objectives. The following steps should be followed when defining a KPI:

  •     Review progress in realizing your strategic plan.
  •     Choose your most important KPI that relates to your strategy.
  •     Set the five-year target for this KPI.
  •     Set your KPI goals for the customer perspective.
  •     Share your KPIs with your stakeholders.
  •     Integrate all KPIs in line with your goals.
  •    Take the time to examine all these processes wisely.

All of these procedures must be watched and determined by a professional. Another requirement is that the aim to be defined is appropriate for all existing company departments. Because difficult-to-achieve goals lower people’s performance, while easy-to-achieve goals can cause employees to undervalue their job.


KPIs should motivate people to take action. The level of visibility you give a performance metric is as significant as the KPI itself. A key performance indicator (KPI) should be visible for as long as practicable. They should ideally be shown on a KPI dashboard on your office wall or shared automatically and often across your team if you work remotely.


It’s also worth remembering that the KPI is a method of communication. By establishing a KPI, you are indicating what is important to you (and what is less important). Knowledge of KPIs can aid teams in focusing strategic goals, prioritizing, and generating new ideas.

What Is A Smart KPI?

Smart KPIs are defined as KPIs that are particular, measurable, and accessible, and can deliver a high level of content compliance and time-based structuring efficiency. This notion must be measurable because we utilize it to define our goals. We can track our behavior over time in this manner.


Smart performance indicators have the following characteristics: the observation is relevant to our organization, and the data acquired is related to our project or goals. Because the parameters and assessments that will be monitored have such a significant role in the decisions that will be made, these actions must be specific and relevant to the company.


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