Successful companies undergoing digital transformation increase efficiency, performance, and productivity with the technologies they have. As industry leaders set the pace, other businesses are inspired to embark on their digital transformation journeys.
Yet, in a landscape flooded with options, picking the right technologies can feel overwhelming. Making informed decisions is key to ensuring the success of digital initiatives.
So, in this blog, we’ll explore practical tips and considerations to help businesses navigate the process and choose the best-fit technologies for their digital transformation ventures.
What is Digital Transformation?
Digital transformation is a concept that has been frequently mentioned in recent years. So, what is this digital transformation?
At its core, digital transformation is the process through which companies leverage cutting-edge technology to enhance efficiency and performance. It’s about embracing the latest digital tools and solutions to streamline operations, improve customer experiences, and drive growth.
Increasing efficiency in digital transformation can manifest itself in many areas. For example, a company can use artificial intelligence technologies to improve customer relations. Or it can adopt SFA and CRM automation platforms to increase sales performance.
A company that undergoes digitalization transfers all its manual operations to technology. Thus, human errors are reduced, big data is processed faster, and more time is saved by getting rid of repetitive business processes.
According to a study conducted by the Economist Intelligence Unit, 9 out of 10 companies believe digital transformation is essential for success. Four-fifths say they cannot survive increased competition without digital transformation.
Digital transformation means not only surviving the increasing competition but also keeping up with the developing world. No matter what you say or defend, it doesn’t matter. The world is changing and you must change with it.
As Jeff Bezos, the founder of Amazon, said: “There is no alternative to digital transformation. Visionary companies will carve out new strategic options for themselves — those that don’t adapt will fail.”
So, let’s take a look at the tips for choosing the right technologies for a company that decides to engage in digital transformation!
How to Choose the Right Technologies in Digital Transformation?
Digital technology tools refer to all kinds of software, applications, and platforms that aim to grow businesses within the scope of digital transformation.
Each tool designed for innovative growth strategies can have a positive impact on a company’s overall performance and success.
For instance, small businesses embracing remote work often opt for project management tools, enabling streamlined collaboration across dispersed teams. Likewise, companies looking to enhance customer relations frequently leverage communication and collaboration tools to foster closer connections with their customers.
Digital technology offers maximizing efficiency in areas like marketing, analytics, and reporting. However, when navigating the array of options, it’s crucial to consider several factors to make informed decisions.
1. What Do You Need?
When selecting digital technologies for your business, it’s essential to identify your specific needs upfront.
Where do you seek performance enhancements? Do you aim to elevate customer experience? Are you targeting sales team optimization? Or perhaps you’re focused on boosting overall employee productivity?
Understanding your needs involves a thorough assessment of your current technological landscape. What tools are currently in use? How effectively do they align with your objectives? Is there a need to upgrade or replace existing technologies?
By analyzing your existing technology infrastructure, you can uncover gaps and pinpoint areas where enhancements are necessary. This assessment is crucial for determining the precise tools needed to bridge these gaps effectively.
2. What is Your Budget?
Companies that want to undergo digital transformation should allocate a certain budget for the technologies they want to have. The prices of digital tools vary depending on the features they have.
For example, the project management tool used by a large and small business is different from each other. But ultimately, they can all use a project management tool. While there are so many tools to choose from, acting according to your budget allows you to apply a kind of filter.
In addition, to avoid any cost damage to your company, it may be useful to adopt a gradual digital transformation strategy without exceeding your budget.
3. How Familiar Are You With Technology?
Digital tools may be more complex than you think. At this point, it would be useful to consider both you and your team’s relationship with technology. A digital tool with a complex interface can be challenging for your team.
For this reason, make sure that the technologies you choose have a user-friendly interface. After all, you are just entering digital transformation and you cannot be expected to be an expert on these issues. When introducing your team to technologies, it can be important to choose tools that appeal to all levels.
4. What Are The Integration and Security Features of The Technologies You Chose?
As previously mentioned, identifying current technologies is crucial for selecting new ones. When considering new technologies, ensure compatibility with existing ones. Paying attention to integration features is also important for the applicability of new technologies you will have in the future.
Moreover, take a look at the security performance of the technologies you choose. It’s company data at stake, and any security breach could cause you cyber harm. Take a look at the technologies that give top priority to personal data security.
As a result, when choosing among digital technologies, you need to decide according to your needs and budget. Plus, it’s important to choose digital tools that adapt to your evolving needs. You can make the final decision by considering additional features such as customer support and training.
So, what are the digital tools adopted by companies within the scope of digital transformation? Let’s take a look together.
The Types of Digital Tools
Digital tools that meet various business needs provide maximum efficiency and performance increase in different areas. Here are the digital tools businesses can adopt.
Project Management Tools
Project management tools allow companies to distribute and control tasks within the team. With project management tools, tasks can be assigned, performance analysis can be done, and team members can be easily communicated with.
Customer Relationship Management Tools
It becomes possible to track customer interactions and collect data with Customer Relationship Management (CRM) tools. This data is used to enrich customer experience and achieve better sales performance.
Marketing Tools
Digital marketing tools provide numerous advantages across various channels such as email marketing, social media marketing, and web marketing.
These tools empower you to foster brand awareness, engage with your target audience effectively, and create more impactful campaigns.
Communication and Collaboration Tools
Technologies adopted within the scope of digital transformation also make effective communication possible. Through digital tools, you can enhance team communication, streamline collaboration, and boost efficiency.
One of the popular communication and collaboration tools is OctaMeet. With the video conferencing solutions you need in your business processes, you will have the advantage of seamless communication while working remotely.
With OctaMeet you can;
- Instantly join routine meetings with a single click by creating meeting rooms.
- Easily schedule meeting times with calendar integrations.
- Create webinars on a single platform.
- Simplify intra-team communication with file sharing.
- Increase your team’s productivity with the interactive whiteboard.
OctaMeet stands out as a high-performance application, serving as a comprehensive communication platform essential for digital transformation strategies.
If you would like to get more information about OctaMeet, you can contact us. Moreover, you can arrange a quick meeting with our team and book a demo.
