Webinars are quite popular among businesses and organizations with primary advantages such as accessibility, affordability, easy interaction, and more. Especially since the onset of the pandemic, the term “webinar” has become increasingly common.
So, what exactly are webinars? In this guide, we will learn the basics of we-based seminars and cover everything you need for a successful presentation. Without further ado, let us get started!
What Are Webinars and Why Are They So Popular?
First, let’s look at what “Webinar” means. Webinar means “Web Based Seminar”. So, it’s an abbreviation. Through a web-based seminar, individuals or groups can interact with each other in real time.
Webinars, which enable online presentations or meetings to be held in real-time, are generally carried out to educate and interact with the masses.
Webinars, which can be used as an interactive marketing strategy, are a much easier and faster method than organizing a conference in real life. It allows you to reach all over the world at the same time and organize events with high participation.
The main points why web-based seminars are popular are listed below. Let’s look at them together;
Expanding the Brand Reach
The brand reach of an institution or company is directly related to its sales rate. The wider the brand reach, the wider the potential customer network. There are many different ways to expand the brand reach, one of the most popular recently is webinars.
Thanks to these web-based seminars, you can host participants from all over the world and maximize your interaction area. Ultimately, all it takes for a user to reach you is just an internet connection.
Web-based seminars, which provide the opportunity to reach large audiences without leaving your office, definitely deserve to be included in your marketing strategy!
Cost-Effective Marketing
Let’s say you want to create brand awareness for your organization or business, and you need an effective marketing strategy for this. One of the most important rules for creating brand awareness is to directly interact with your target audience and organize memorable events.
So, if you ask what these events could be; fairs, exhibitions, promotional events, or seminars are just examples. But the real problem is the budget you will spend while doing these events.
One of the most advantageous points of web-based seminars is that they allow cost-effective marketing strategy development. For example, when you want to organize a seminar, you need to find a physical event venue, ensure that your sales and marketing team is present in the physical location, and host all participants.
A seminar that is held online will save you from all these expenses, overall providing you with a more good-distributed financial asset.
Easy and Fast Interaction
Have you ever evaluated the participation rates of participants in a physical event versus an online event? Especially in this world where everything is now remote, you may even have to pick up a participant from their home to take them to a physical location.
Another great advantage of webinars that save you from this trouble is that they offer both easy and fast interaction. Participants can easily join a seminar by clicking on a provided link, regardless of whether they are in their office, at home, or traveling.
Moreover, web-based seminars offer the quickest means of interaction with participants. For instance, various features such as live chat, Q&A sessions, and surveys enable one-on-one engagement with attendees.
How to Host Successful Webinars?
Easy, fast, cost-effective, and very influential… Do webinars appeal to you with all the advantages they bring? If you don’t know where to start, don’t worry. Here is what you need to do for a successful webinar presentation.
1. Choose Your Topic
First, you need to choose a topic. It may make sense to stick to trending topics, but it’s also important to stick to your target audience. Who does your brand appeal to and what are the trending topics your target audience is interested in?
What do you want to instill in the participants? What information do you think would be valuable to participants? The answers to all these questions will help you find a successful webinar topic.
2. Choose a Webinar Platform
If you want, find the most interesting topic in the world, but if there are problems during the web-based, this will not be a highly successful process. At this point, you need a web-based seminar platform that suits all your needs.
OctaMeet offers everything necessary for successful hosting. Here are the primary advantages of hosting a webinar with OctaMeet:
- Easily email event details to all attendees, including event date, content, and brand information.
- Send timely reminders to participants as the event time approaches.
- User-friendly interface enables seamless participation via both web, desktop, and mobile devices.
- Ensure high-quality sound streaming unaffected by external noise, thanks to noise-suppression features.
- Automatically optimize video quality to maximize internet connection.
- Protect all participant and webinar information with end-to-end encryption for enhanced security.
3. Setting Date and Time
Now you have chosen your topic and found out which platform you will host the webinar on. The next step is to find out when this event will take place. You need to do this according to your availability as well as your target audience.
For example, if you want participants from all over the world, you may need to focus on common global hours. Also, research your target audience in detail and see what times might be best for the event.
4. Promote the Webinar
While the topic and time are set, without proper promotion, you risk hosting a webinar with an empty audience. Our next step is to spread the word! Utilize OctaMeet’s event reminder feature to send comprehensive webinar seminar details to all participants.
Moreover, initiate an active promotion strategy across all your social media platforms. For instance, sharing a post on your business page on LinkedIn can significantly boost visibility and attendance.
5. Preparation
If this is one of your first webinars, entering the meeting directly would not be a wise choice. Beforehand, you should make a plan about what path you should follow. Plan how you can interestingly explain your chosen topic and what materials you can use.
Run a test webinar with your team before the actual conference. This way, you can test the audio and video quality in advance, take into account possible disruptions, and be prepared to respond to all of them on time.
6. Host the Webinar
Now it’s time to host the webinar you’ve planned. Don’t forget to get feedback after the event. For this, you can use OctaMeet’s meeting and screen recording feature.
As a result, webinars are a very effective strategy to host many people from a single location and promote the brand’s services. Thanks to webinar technologies, it is also possible to carry out the desired event easily.
If you want to create brand awareness, reach large audiences, establish a cost-effective marketing strategy, and promote all your products with effective conference solutions, check out OctaMeet’s webinar feature! You can contact us for more detailed information.
