Marketing and selling efforts, traditionally requiring sales representatives to move from one place to another occasionally, have shifted to digital platforms considerably in the digital age.
Businesses started managing the sales process digitally, upgrading their marketing principles, along with promoting their products or services on online platforms.
Online presentations have become a highly significant instrument for companies in this sense. Sales representatives working from their home offices began to conduct online presentations to potential customers, strengthening the companies’ overall productivity and efficiency.
As online presentations are crucial for promoting the use of remote selling strategies and marketing principles, it is important to hold them with careful consideration of a few key techniques.
What are Marketing Principles?
Marketing principles are ways of advertising products or services to raise income by driving sales, enhancing brand awareness, and ensuring customer satisfaction.
Marketing principles assist businesses in adopting a course of effective action regarding the products or services they are making a great effort to introduce to potential clients.
The principles, originally consisting of four items, have risen to seven in total as the emphasis on customer retention strengthened with the digital age.
7 Marketing Principles of the Business World
Marketing principles consist of 4 original items, which are Product, Price, Place, and Promotion, with 3 fundamentals, People, Process, and Physical Evidence, attached later.
1. Product
Marketing principles refer to all the features of the product or service that businesses put effort into promoting to potential customers.
All of the qualities of the products, along with the ones setting them apart from other similar products or services, must be set forth.
In this step of marketing principles, it is also crucial to conduct market research and hold an understanding of customer needs and expectations to have successful outcomes through marketing efforts.
2. Price
The price of the product or service is determined by taking the prices of similar products and the amount that the target audience can pay into account in marketing principles.
It is a proper marketing technique to give a discount or present special offers to your clients to both enhance customer satisfaction and strengthen customer loyalty, in addition to increasing sales.
3. Place
This marketing principle corresponds to the location where customers can reach the product or service.
The essential point in this principle is to determine the place following your target audience’s expectations and preferences, and give clear information about this specific place, whether it is a traditional shop or an online one.
It is equally essential to be present on as many platforms as possible to reach a wider audience.
4. Promotion
Promotion, as the fourth of the marketing principles, refers to the promotional efforts put forward by businesses to raise awareness of their product or service, along with strengthening their brand image.
In this marketing principle, it is highly significant to advertise the product or service through various social media platforms.
It is also important to make use of diversified ways of marketing, such as e-mail marketing, content marketing or database marketing.
5. People
People, as one of the three marketing principles that was added later, refers to all the people involved in the sales process, including all the staff members and customers.
Sales and marketing representatives must be equipped with all the necessary skills and abilities to drive sales, while customer service employees should also thrive in terms of assisting customers effectively.
6. Process
This marketing principle refers to the whole sales process from the beginning to the end.
It is vital to remember that the customers must feel pleased and content when they reach the endpoint of the sales process, and take steps accordingly in this principle.
Therefore, each stage of the sales process should be streamlined and optimized with a great focus on customer experience and satisfaction.
7. Physical Evidence
The physical evidence principle corresponds to each interaction customers have with your product, service, or brand.
To make every interaction enjoyable and pleasurable for the clients, creating a positive brand image through social media is highly significant.
Sales representatives and customer service employees, along with social media specialists, bear tremendous responsibility for preparing the ground for this satisfaction.
What is Remote Selling?
According to Gartner, an American technology research and consultancy organization, 80% of business-to-business (B2B) sales exchanges between customers and vendors will take place in online platforms by the year 2025.
Remote selling, corresponding to this online exchange exploding in popularity, refers to the marketing principles and practices of carrying out the sales process through online platforms.
These practices may involve pursuing e-mail or phone conversations in addition to conducting video conferences.
With the instrument of remote selling, businesses can save costs and time, coupled with enhancing productivity and efficiency.
Marketing Principles and Strategies for Remote Sales
There are specific marketing principles & strategies sales representatives may use to take their remote selling game to the next level.
Let’s get to the bottom of the most compelling remote selling strategies!
Conduct Research on Potential Clients
As it is rather more challenging to create good relationships with clients through a screen, gathering important information on your customers before the meeting is a good way to start a meaningful relationship.
This information may contain the job status, occupation, and location of the clients.
In addition, going further and making meaningful assumptions about the challenges they might face is a nice idea in terms of offering them a solution to your product or service.
Making use of CRM software is also substantial in this case, as it helps your sales and marketing representatives to keep track of customer data by recording past relations with your customers.
Be an Active Listener
As stated, online sales meetings may be challenging in starting and maintaining healthy relationships as they lack the positive influence created using face-to-face communication.
To dilute the negative impacts occurring as a result of this situation, it is significant to actively listen to your customer instead of pushing your product or service throughout the meeting.
Your potential customers, feeling that their opinions and feelings matter, will be closer to forming and maintaining a relationship with your marketing and sales representatives, and as a result, with your brand as well.
Make Your Meeting Engaging and Collaborative
To further eliminate the negative effects of communicating through merely a screen, it is important to make the customers a part of the process and arouse their interest.
Asking questions, creating polls or quizzes, and requesting feedback during and after the meetings are proper ways of engaging your potential clients.
In this way, you can leave a positive impression on your potential customers, along with sparking their interest, and encourage them to become loyal customers of your brand.
Choose the Best Technological Tools
In order to get the most out of a remote selling meeting, it is essential to take advantage of the proper technology that aligns with your needs and goals.
Adopting video conferencing software with engagement tools, high-quality audio and video features, and a user-friendly interface design guarantees seamless communication with your clients throughout the session.
OctaMeet, a video conferencing tool by OCTAPULL, meets all these rightful demands, offering a smooth online meeting experience to marketing and sales representatives and customers.
In addition, taking advantage of software that optimizes the sales process is also important in enhancing the remote sales sessions; making use of sales force automation software is equally essential.
Octapull SFA, sales force automation software with exclusive features, automates repeating actions, leaving more time for the sales and marketing representatives to get in contact with potential clients, along with offering full control over the sales process.
In this way, Octapull SFA enables your business to expand while simultaneously enhancing the productivity and efficiency of your remote sales teams.
6 Effective Online Presentation Techniques
Online presentations hold great importance for remote sales and marketing teams in practicing sales strategies and marketing principles.
Let’s delve further into online presentation techniques that your marketing and sales teams may benefit from while managing their remote selling processes.
Plan Your Presentation
As a first step, the marketing or sales teams must create an outline for the presentation, which covers the topics they will mention, the timing of the presentation, and the basics of the 4Ps of marketing principles.
The details of the product/service, where it can be obtained, and at what cost must be set forth, along with the promotion of the product or service throughout the session.
If all the topics are covered in this preparation process, sales or marketing teams are more likely to seem confident and gain the trust of your potential clients.
Create a Simple yet Eyeful Presentation
After the planning phase, salespersons might move on to structuring the presentations for better impact.
The crucial point in this process is not to have the slides full of information, which will be distracting for the audience.
Instead, it would be proper to have only the key points on the slides, along with visualizing the presentations.
In addition, having the same theme, font, and style for all of the presentations is also highly significant in terms of having a consistent brand voice through all the presentations conducted within the body of your business.
Analyze the Potential Clients
To personalize the messages for each client and find answers to their specific concerns and questions, salespeople must carry out a deep analysis of the potential clients before the online meeting.
Sales teams must also adjust their language and approach to their customer profiles, which will strengthen the overall positive impact they will have left on the customers by the end of the session.
This approach is also a good way to practice promotion, the fourth marketing principle, as it enables sales or marketing teams to promote the products or services in a customized way.
Establish an Environment of Trust
Putting forward all of the marketing principles at once is an ineffective way of managing the remote selling process.
Instead of causing pressure on your customers, it is better to earn their trust by being transparent and honest about the positive and negative aspects of your product or service.
In this way, they can feel the sincerity and transparency of the brand and create trust for your business and products at the end of the meeting, with the potential of transforming into loyal customers.
Determine Clear Call to Actions
In order not to lose your potential customers after the presentation, sales or marketing representatives must determine a clear call to action at the end.
They must show the potential customers the way to your brand and product or service, offer a free trial or demo, and if necessary, provide them with training.
Similarly, sales representatives might also ask for feedback at the end to develop their skills and abilities for the upcoming online presentations.
Maintain Relationships After the Session
To nurture trust and secure long-term partnerships, sales or marketing representatives must remain in touch with the customers, personally thanking them for their time as a first step promptly after the meeting.
Afterward, the relationship must be strengthened through regular communication through personalized emails or phone calls to proceed with the next steps or address any concerns.
Potential customers are more likely to become devoted clients if you remain aware of their needs and provide prompt attention to any questions, concerns, or comments they may have after the online sessions.
Manage Your Online Presentations with OctaMeet!
OctaMeet is a tool for video conferencing with unique features that assist your sales and marketing teams in practicing sales strategies and marketing principles through online presentations.
In addition to empowering your marketing principles and sales processes team using the webinars and online training events you can organize, OctaMeet facilitates smooth connections between your sales representatives and potential customers.
With the help of OctaMeet’s screen-sharing and whiteboard features, it is possible to facilitate enhanced teamwork and collaboration among your marketing and sales teams as well.
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It is easy and practical to conduct online presentations with OctaMeet’s user-friendly interface design coupled with high-quality video and audio features.
You can schedule a demo meeting with our product team or contact us to benefit from OctaMeet’s exclusive features in practicing marketing principles and remote sales strategies in online presentations.
